• Home
• Apply
• Go To College
• Get Money
• Prepare
• Plan a Career
• About Us
• Support

Career Details :: Advertising and Promotions Managers

Description

Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Experience

A minimum of two to four years of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

Education

Most of these occupations require a four-year bachelor's degree, but some do not.

Training

Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Tasks

• Directs activities of workers engaged in developing and producing advertisements.
• Plans and executes advertising policies of organization.
• Plans and prepares advertising and promotional material.
• Formulates plans to extend business with established accounts and transacts business as agent for advertising accounts.
• Monitors and analyzes sales promotion results to determine cost effectiveness of promotion campaign.
• Supervises and trains service representatives.
• Consults publications to learn about conventions and social functions and organizes prospect files for promotional purposes.
• Directs product research and development.
• Adjusts broadcasting schedules due to program cancellation.
• Contacts organizations to explain services and facilities offered or to secure props, audio/visual materials, and sound effects.
• Inspects premises of assigned stores for adequate security and compliance with safety codes and ordinances.
• Directs conversion of products from USA to foreign standards.
• Represents company at trade association meetings to promote products.
• Reads trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
• Confers with clients to provide marketing or technical advice.
• Coordinates activities of departments, such as sales, graphic arts, media, finance, and research.
• Confers with department heads and/or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
• Inspects layouts and advertising copy and edits scripts, audio and video tapes, and other promotional material for adherence to specifications.

Related Careers

• Art Directors
  
• Education Administrators, Elementary and Secondary School
  
• Education Administrators, Postsecondary
  
• Health Educators
  
• Marketing Managers
  
• Public Relations Specialists
  
• Purchasing Agents and Buyers, Farm Products
  
• Sales Managers
  
• Wholesale and Retail Buyers, Except Farm Products
  

Important Abilities

• Oral Expression
• Written Expression
• Originality
• Fluency of Ideas
• Written Comprehension

General Work Activities

• Communicating With Other Workers
• Selling or Influencing Others
• Communicating With Persons Outside Organization
• Coordinating Work & Activities of Others
• Organizing, Planning, and Prioritizing

Important Skills

• Coordination
  
• Information Gathering
  
• Reading Comprehension
  
• Identification of Key Causes
  
• Solution Appraisal
  

Frequent Work Context

• Job-Required Social Interaction
• Consequence of Error
• Responsibility for Outcomes and Results
• Objective or Subjective Information
• Frustrating Circumstances

Related Majors

Major	Add to XapPack
Advertising	[ add ]
Advertising Design	[ add ]
Advertising Management	[ add ]
Advertising/Communications	[ add ]
Advertising/Graphic Design	[ add ]
Advertising/Public Relations	[ add ]
Art/Video	[ add ]
Broadcast/Electronic Communication	[ add ]
Broadcasting	[ add ]
Broadcasting/Mass Communications	[ add ]
Business Administration/Marketing	[ add ]
Business Administration/Marketing/Retail	[ add ]
Business Broadcasting	[ add ]
Business/Marketing	[ add ]
Cinema-Television	[ add ]
Cinema/Television	[ add ]
Cinematography	[ add ]
Design Marketing	[ add ]
Design/Merchandising	[ add ]
Electronic Communication	[ add ]
Entrepreneurial Studies/Marketing	[ add ]
Film	[ add ]
Film Production	[ add ]
Film/Television	[ add ]
Film/Video	[ add ]
Film/Video Making/Cinematography/Production	[ add ]
Film/Video Production	[ add ]
Film/Video/Computer Animation	[ add ]
Film/Video/Performance	[ add ]
Finance/Marketing	[ add ]
Food Service/Restaurant Administration	[ add ]
Food Service/Restaurant Management	[ add ]
Graphic/Advertising Design	[ add ]
Hospitality/Restaurant Management	[ add ]
Hotel Administration	[ add ]
Hotel Management	[ add ]
Hotel/Food Service Management	[ add ]
Hotel/Resort Management	[ add ]
Hotel/Restaurant Administration	[ add ]
Hotel/Restaurant Management	[ add ]
Hotel/Restaurant Management Technology	[ add ]
Hotel/Restaurant/Institutional Management	[ add ]
Hotel/Restaurant/Tourism	[ add ]
Hotel/Restaurant/Tourism Management	[ add ]
Hotel/Restaurant/Travel Administration	[ add ]
Hotel/Tourism Management	[ add ]
Hotel/Travel/Tourism Administration	[ add ]
Marketing	[ add ]
Marketing Communication/Advertising	[ add ]
Marketing Communications	[ add ]
Marketing Management	[ add ]
Marketing Management/Research	[ add ]
Marketing/International Business	[ add ]
Marketing/Management	[ add ]
Motion Picture Producing	[ add ]
Photographic Marketing Management	[ add ]
Public Relations/Advertising	[ add ]
Radio	[ add ]
Radio Production	[ add ]
Radio/Television	[ add ]
Radio/Television Broadcasting	[ add ]
Radio/Television/Film	[ add ]
Radio/Video/Photo	[ add ]
Restaurant/Food Service Management	[ add ]
Retail Business Management	[ add ]
Retail Management	[ add ]
Retail Merchandising	[ add ]
Retailing	[ add ]
Retailing/Sales	[ add ]
Television	[ add ]
Television Production	[ add ]
Television Radio	[ add ]
Television/Film	[ add ]
Television/Film Production	[ add ]
Television/Film/New Media Production	[ add ]
Television/Radio	[ add ]
Television/Radio Broadcasting	[ add ]
Television/Radio Management/Programming	[ add ]
Textile Marketing	[ add ]
Theatre/Television	[ add ]

Institutions Offering Related Majors

No institutions found.