Our Story

XAP provides K20 educators and administrators with online solutions for students of all ages to move through career discovery and planning to concrete next steps such as resume building and college applications.

Online college application support since the 1980s

XAP has been a trailblazer in the education industry since 1988, creating the very first online college application, XAPplication. With years of experience helping students and educators, we understand that planning futures extends beyond college applications.

Resources for students to explore their passions

Educators need time-saving resources to support students in the college application process. Equally important, students require tools to explore their interests, talents, and career options to successfully transition to the workforce.

Building plans for success

That's why we developed Choices360, the comprehensive career and college readiness platform chosen by states like West Virginia, Oklahoma, and North Dakota. Join us in inspiring students to discover their future and build a plan for success.


Backed by Embrace Software Inc.

In April 2024, XAP was acquired by Embrace Software Inc., which acquires and invests in niche software providing industry-specific solutions. XAP's customers and partners will benefit from Embrace's expertise in accelerated product development, enterprise software processes, and streamlined operations driving innovation and excellence.

Have questions? Ready to get started? Contact us today!

Our Leaders

Meet the team leading XAP.

Carla Fermelia General Manager
Alyse Gagne Director of Development & Design
Jennifer Ritchie Director, Finance & Administration
Gwen Marsh Director of Product Strategy, Choices360
Jennifer Streamer Director of Client Success
Simone Swett Director of Sales Operations

Unparalleled Customer Service

Hear from our clients and discover how we are redefining support through unmatched customer care.

I like that Choices360 allows for students to explore different options through career and skill-based assessments and provides the flexibility for students to learn more about themselves while empowering them by highlighting how the knowledge they already have can benefit them in the future.
Erin B., School Counselor Waverly Central School District
Choices360 has been an effective tool in helping our students explore career and post-secondary education options and create cumulative career plans. I'm a big fan!
Leo C., Department Chair Depew Union Free School District
XAP and the North Dakota Career Resource Network have worked together to provide career information and exploration to students in North Dakota for over 15 years. All public schools have easy SSO access to RUReady.ND.gov with engaging tools including research-based career assessments, informative profiles for career and postsecondary planning, and a powerful, new Work-Based Learning module.
Julie H., Supervisor North Dakota Career & Technical Education

XAP Clients

California Community Colleges
Virginia's Community Colleges
I Have a Plan Iowa
University System of Georgia
Pawtucket School Department
Elk Grove Unified School District
El Monte Union High School District